“Project Blue Gold’s 5-Year Plan is a step towards awakening national conscience and achieving economic preeminence and equilibrium for Lebanon. If Blue Gold succeeds, Lebanon will emerge as a model for economic growth, social conviviality and inspiration for all Arab youth seeking viable solutions for their future.”
An advertisement campaign was recently launched to get the citizens of Lebanon to vote for a water reform plan proposed by the private sector. It is called the Blue Gold Project. TV commercials such as this: and online ads urged the Lebanese to vote for this project. Blue Gold aims to obtain a million votes to support its 5-year plan that includes the establishment of a National Water Council for Lebanon “free from any political influence”. In the local media, the project was either praised as a way to improve the water situation in the country, or accused of trying to privatize the water sector and commoditize water for personal profit. Continue reading
Ecocentra 